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This site balanijewelers.com had the following on the site, "- Booth 22 - Miami Fl." Our analyzers noticed that the website said " 33183 - Tel305-274-1589 - Fax 305-271-4007." The Website also stated " As a Leading Retailer of Fine Jewelry, we offer a huge selection of engagement rings, anniversary rings, wedding rings, gemstone earrings, diamond studs, gold bracelets, gemstone and diamond rings, necklaces and pendants. You will only get the best quality diamond for your money. Most of our diamonds are graded by the GIA. Gemological Institute of America, and the European Gemological Laboratory EGL." The website's header had jewelry exchange as the most important keyword. It was followed by jewelry, loose diamonds, and diamond which isn't as highly ranked as jewelry exchange. The next words the site used was factory direct. 14karat was also included but will not be seen by web engines.